Mondelēz South Africa is a dynamic, diverse and growing FMCG business that participates in the following categories: chocolate, candy, gum, biscuits and grocery. The head office is situated in Johannesburg, South Africa, with manufacturing plants in Port Elizabeth, Swaziland, Kenya and we have sales offices in Cape Town, and Durban. Our 1700 employees are working to become the most loved, respected and successful snacking company in Southern Africa.
In Mondelēz we create delicious moments of joy’. We begin with our consumers and we make delicious foods you can feel good about & we believe we can make a delicious difference everywhere. The core purpose of this Position is to lead the Category Planning and activations strategy agenda for the Chocolate Countlines Category by identifying and presenting category & shopper opportunities across customers and channels. Taking a lead role in translating consumer, shopper & category insights into tailored POB plans and commercial propositions that support brand strategy and provide an activation platform for field-level execution
Key Accountabilities
In line with the job purpose, key accountabilities will entail the following:
Category Activation and NPD Launches
– Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success; execution directives and KPI’s, etc. supported by compelling fact-based Ready-to-sell (RTS) commercial propositions.
– In collaboration with POB Manager, co-ordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.
– Actively track launch/activation implementation and performance, also conducting post-evaluations to be shared with the commercial organisation.
– Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success; execution directives and KPI’s, etc. supported by compelling fact-based Ready-to-sell (RTS) commercial propositions.
– In collaboration with POB Manager, co-ordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.
– Actively track launch/activation implementation and performance, also conducting post-evaluations to be shared with the commercial organisation.
Customer/Category Planning
– Identification of Channel/Customer opportunities and provide recommendations (customer specific or otherwise) to leverage category growth.
– Jointly lead and co-ordinate category activations, provide relevant Ready to Sell documents & listing documents to the Key Accounts team and report on progress plus complete post evaluations.
– Support Key Accounts team with relevant category inputs for Joint Business Planning with core customers
– Identify gaps in shopper needs and influence the Category team to enhance category development capability
– Identification of Channel/Customer opportunities and provide recommendations (customer specific or otherwise) to leverage category growth.
– Jointly lead and co-ordinate category activations, provide relevant Ready to Sell documents & listing documents to the Key Accounts team and report on progress plus complete post evaluations.
– Support Key Accounts team with relevant category inputs for Joint Business Planning with core customers
– Identify gaps in shopper needs and influence the Category team to enhance category development capability
Qualifications
In order to succeed in this role, it is expected that the ideal candidate will have:
• A relevant Commercial Degree or Diploma or equivalent is required
• 3-5 years’ experience in Shopper Marketing Activation strategies
• Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance
• Understand promotional tactics, execution and fulfilment processes
• A preference for customer facing experience, Accounts and / or Operations
• A relevant Commercial Degree or Diploma or equivalent is required
• 3-5 years’ experience in Shopper Marketing Activation strategies
• Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance
• Understand promotional tactics, execution and fulfilment processes
• A preference for customer facing experience, Accounts and / or Operations
Key Competencies
• Initiation and decisiveness
• Integrity
• Highly articulate with good written and verbal communication skills
• Ability to work with multiple stakeholders
• Proven Space and Category Planning knowledge
• Excellent analytical skills, high attention to detail and proven ability to interpret data into insights
• Excellent client facing, communication and administrative abilities required
• Understanding of the principles of Customer vs Shopper Marketing and Category Management
• Flexible and entrepreneurial
• Basic understanding of customer packed goods industry, the channels in which our products are sold and account specific market
• Familiarity with syndicated market measurements data
• Strong project management skills and details oriented
• Extensive knowledge of MS Office applications
• Proven understanding of Category Management and Shopper Marketing principles
• Proven ability to take Information from multiple sources (sale, consumer, customer and macro trends) to formulate Insight and provide recommendations and options to influence the Category / Channel strategy
• Initiation and decisiveness
• Integrity
• Highly articulate with good written and verbal communication skills
• Ability to work with multiple stakeholders
• Proven Space and Category Planning knowledge
• Excellent analytical skills, high attention to detail and proven ability to interpret data into insights
• Excellent client facing, communication and administrative abilities required
• Understanding of the principles of Customer vs Shopper Marketing and Category Management
• Flexible and entrepreneurial
• Basic understanding of customer packed goods industry, the channels in which our products are sold and account specific market
• Familiarity with syndicated market measurements data
• Strong project management skills and details oriented
• Extensive knowledge of MS Office applications
• Proven understanding of Category Management and Shopper Marketing principles
• Proven ability to take Information from multiple sources (sale, consumer, customer and macro trends) to formulate Insight and provide recommendations and options to influence the Category / Channel strategy
Key Relationships
The incumbent will liaise with key members of various business units:
The incumbent will liaise with key members of various business units:
• Sales channel management and account teams, as well as field sales
• Commercial Finance
• Integrated Supply Chain
• External customers, includes Distributors, 3rd party vendors, data suppliers etc
• Legal Council
• Commercial Finance
• Integrated Supply Chain
• External customers, includes Distributors, 3rd party vendors, data suppliers etc
• Legal Council
Obligations
It is expected that you will:
It is expected that you will:
• Carry out the role accountabilities within the operating and process frameworks that apply to the company
• Work together with all your peers and customers. A key part of your performance review each year will be based on their input.
• Exemplify the company’s Higher Purpose & Values in practice – this will be a key part of your annual development cycle.
• Work together with all your peers and customers. A key part of your performance review each year will be based on their input.
• Exemplify the company’s Higher Purpose & Values in practice – this will be a key part of your annual development cycle.
Mondelēz South Africa is an equal opportunities employer
Primary Location
: AMEA-ZA-Gauteng-Johannesburg
